Display Stands : Gold Toe Waterfall


Successful execution is key.

This case study represents what it means to have the right vendor to make certain than your product launch and sales strategy go according to plan. In this example, product hits the floor, collateral branding, published ad campaigns and display stands are all targeting towards a specified launch date. What happens if the display stand is not as it should be once it arrives at retail? Your entire product launch goes down! This is what happened with the Gold Toe Undergarment Waterfall Floor Display. Ryan Scott got the call just as these acrylic display stands were being opened at retail. Missing shelves, missing dividers, graphics didn’t fit, acrylic fronts are missing and only ½ of the display stands slated to have shipped really shipped. This is the worst case scenario for a new product launch with a new retailer.
Within 4 days of the call, Ryan Scott had a full prototype complete and delivered. Production of all displays was executed within 3 weeks. Production updates and photographs of progress were presented 3 times a week throughout the entire manufacturing process. All acrylic display stands were drop shipped directly to the stores with complete transparency within 4 weeks. The brand was able to keep the account and clearly demonstrate that it is a quality brand with the integrity to stand behind their products.

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